I’m a blend of curiosity, creativity and clear communication.

I live on social media, always scrolling, analysing and wondering what makes content pop or flop. I’m fascinated by trends, eye-catching visuals, and the psychology behind virality.

And yes, I write. A lot. From random musings to mock press releases, writing is my safe space.

But I’m not just behind the screen, I’m also a talker. I thrive on liaising with clients, solving problems, and making people feel heard. I love being helpful, whether it’s smoothing out a concern or getting into the details to make sure everything is accurate. I’m precise, a bit technical and always up for a challenge.

Why PR? Because it’s the perfect storm of everything I love: storytelling, strategy, and human connection. Being an Account Executive means I get to be the bridge between pitching brilliant ideas and building strong relationships

Feel free to explore the range of work I’ve done. From personal projects to university assignments and professional experience.